| Financial Services |
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The financial services industry
is undergoing a period of rapid change and
increased competition. Financial institutions
have recognized the competitive advantages
inherent in new technologies and have rapidly
increased business levels and profitability
by being first movers in their sectors. Deregulation
has also been a major factor and transnational
competition has increased significantly over
recent years. Customer needs are also changing
as customers get used to new technologies
and realize how technology enhances their
lives.
- They are demanding new products and
services delivered via channels such as
the Internet and WAP. As technology develops,
these demands will increase to include
channels such as Digital TV and enhanced
personal communication devices.
- They are demanding heightened levels
of customer service to be delivered at
times and places that suit them. This
means that financial institutions must
provide top quality service.
- Customers, especially those in the most
profitable customer profile sectors, are
more technologically aware, mobile and
less "loyal".
VeriPark, as a leading technology
partner for financial services, has designed
solutions to help conquer these challenges;
Online
Finance: VeriPark's proven robust online
finance solution, VeriBranch is being used
in many online finance solutions, to enable
organizations to adapt to the new technologies
and gain critical competitive advantage -
competitive advantage that can be translated
directly into increased business, reduced
costs and improved profitability.
Campaign
Management: Many financial services firms
focus on high income customers which are technology
savvy and are highly considerate on their
privacy. VeriPark's multichannel permission
marketing tool TouchPoint is a perfect
way to reach this profitable customer set
with their personal preferences and most important
of all, their permission.
Interface
Design and User Experience: An easy to
use and information centric design is especially
important with the increasing amount of information
and importance of fast decisions. VeriPark
designs simple but elegant and intuitive user
interfaces whether you want to work with your
customer, business partner or employees in
your enterprise portal.
Content
Management: VeriPark provides cost-effective
content management platforms for deploying
content-rich web sites, and distributing information
to your clients, partners and employees. These
solutions allow companies to distribute processes
for online editing and publishing by putting
the right business owners in control of their
content.
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