| Features |
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| MultiChannel Campaign Management |
| One of the basic rules in customer relationship is to
contact your customers using the channels they prefer and integrated operation
of these channels. The same message, communicated through different channels
would yield negative response even when the message content is favorable for
the customer. VeriPark TouchPoint enables you to do campaign management for e-mail
and mobile channels from the same interface reaching your customers from every
channel. You have the opportunity to determine your primary channel to reach
your customers or your customers may choose to de so. If you wish, a message
can be sent to your customers' cell phones when they are not reachable by
e-mail. With TouchPoint, you can manage your campaigns more easily and get
better returns for your campaigns. Your customers can use web channel in order
to update their registration or personal information. In this way you give your
customers the opportunity to define their interests and keep their information
up-to-date. |
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| Personalized Messages |
| Successful marketing starts with establishing long
lasting and profitable relations with your customers and origin of this
relation is to address your customers with their names. Only if you address
your customers by their names and interest areas, your message is read. By
using TouchPoint you can send your customers personalized messages via e-mail
and mobile channels. Personalized messages can be created by using your
customer database dynamically in the message, creating some links based on your
customer's profile and even as far as, changing message content according to
your customer's profile. |
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| Different Format Alternatives for Mobile and
e-Mail Campaigns |
| How you communicate your message is as important as,
even more important than, the content of the message in successful marketing.
Users understand the message better and respond more when message content
includes visuals. TouchPoint supports TEXT and HTML messages in the e-mail
channel, SMS, EMS (image or animation supported SMS) and MMS (multimedia
messaging system) messages in the mobile channel. You can form these messages
by using TouchPoint's easy message creation interface or form them in your
favorite editor and transfer to TouchPoint. You can form different kinds of
content for your message and get to observe what kind of messages your
customers get on different end channels. |
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| Detect/Report Undelivered Messages |
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TouchPoint detects the undelivered message, the source of this message and
updates the record in the database automatically. It can report all undelivered
messages in e-mail and mobile channels. If there is a certain number of
undelivered message to a certain customer, this customer's information can be
updated as invalid in the database. This feature enables you to focus on
marketing rather than clearing your customer information. |
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| Web Based Application Interface and System
Management |
| If you are using TouchPoint and have a web browser,
this means you can manage your online marketing strategy. All system management
of TouchPoint is done through the web interface. System management includes new
campaign creation, campaign progress reporting, campaigns return reports etc.
TouchPoint supports user authentication and authorization, you can limit which
users can access what kind of operations or reports. |
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| Automatic Membership Cancellation and Black List |
| Automatic Membership Cancellation makes sure that
your users' requests will be handled professionally. By an automatic footer
used in your e-mail channel or a simple negative SMS returned by your user, you
can give your users the chance to cancel their messages or update their
information. Black List concept makes sure you don't disturb your customers. |
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| Campaign Response Tracking |
| The basic idea behind a campaign is getting response
to your messages and increasing sales or brand recognition. This makes response
analysis the key feature in any campaign management. Usually responses for
campaigns using more than one channel, is difficult to track. TouchPoint uses
different methods on every channel to report all the responses in one interface
so that you can track your campaign's overall success easily. Detailed
reporting is also possible like tracking the links on an e-mail in the campaign
or responses to an SMS message. |
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| Scheduled or Periodic Campaign Creation |
| TouchPoint supports creation of scheduled or periodic
campaigns. You can prepare your marketing plan and create your campaigns once,
and they will run whenever you scheduled them. The campaigns will run
automatically with your up-to-date customer information so you won't spend time
on maintenance. You can create periodic campaigns that run everyday, week or
month. You just set the time and decide on frequency TouchPoint will do the
rest and deliver the message to whoever you wish whenever you wish. |
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| Detailed Reporting Features |
| Using TouchPoint you have the
opportunity to analyze your campaign's current situation, report the responses,
follow all system's state and success rate, report campaign situations and
responses based on time. Reports will be available to you by a web browser. You
will also have the chance to view them graphically or transfer them to a your
favorite application (like Microsoft Excel for instance.) for more analysis. |
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| Black List and Automatic Reply Dictionary |
| TouchPoint includes a black list containing customers
who don't want to get messages and also an automatic response system that sends
certain replies to customers who sends messages including keywords you
determine. |
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| Message and Database Preview Features |
| To know which customer segment will get your campaign
messages and how your message will look like before the actual campaign begins,
will minimize your mistakes in your campaigns and makes sure your customers
will not get unprofessional messages. The preview features of TouchPoint
enables you to see a preview of the customer segment your campaign will reach
and what kind of a message they will get before you start your campaigns. |
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| Multi User Role and Authorization Support |
| TouchPoint includes an authorization system that will
enable different roles in your organization to access the system with different
authorization levels. With the role based authorization you can let different
departments in your organizations to view and operate only in the screens they
need. |
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| Multiple Campaign Profiles |
| Using TouchPoint you can organize
unlimited number of parallel campaigns and make these campaigns' messages
originate from different addresses and corporate identities. For each campaign
you can identify a different mobile and e-mail reply address for your
institution so that your customers can reply. |
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| High, Scalable Delivery Capacity |
| The size of your campaign increases with your increasing customer
segment size. Naturally you will need to increase the performance of your
campaign management system. TouchPoint's volume can increase
according to increases in your campaign volume. TouchPoint can
operate on different servers and the delivery systems supported by TouchPoint
can manage multiple parallel message delivery on time. |
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